Enhance Partnership

Community InvestmentPartnerships for the Goals

METRO

€ thousand

2016/17

2017/18

2018/19

Charitable donations

1,109

1,107

2,002

Community investments

2,237

1,615

2,361

Commercial initiatives

2,021

2,013

1,740

Total

5,367

4,735

6,103

Germany

€ thousand

2017/18

2018/19

Charitable donations

56

142

Community investments

1,058

1,184

Commercial initiatives

962

628

Total

2,076

1,954

Charitable Donations

Definition: Donations for social purposes e.g. NGO, church, or other purposes as well as small donations.

Community Investments

Definition: Donations for culture, sports and science. Donations in the form of a long-term investment in the community e.g. school meals, support for the disadvantaged, food bank projects. Sponsorships that serve or promote the community in the long term e.g. METRO Marathon, Bundesverband der Tafeln e.V., World Food Programme, cultural festivals.

Commercial Initiatives

Definition: Sponsorships that are commercial and therefore do not fall under community investments.