WHO IS RESPONSIBLE FOR ENSURING
THAT GOOD FOOD DOESN’T END UP IN THE BIN?
Founder of SirPlus
I think that whenever you do anything new,
whenever you change your thinking, it takes courage.
I think valuing, as an attitude and an act,
is the basis of our discussion.
That’s the underlying theme that resonates
whenever we deal with the issue of food waste reduction.
And it’s also what ultimately accompanies us
and our work at METRO.
Food waste is truly a global phenomenon.
$ 980 billion billion in food is destroyed each year.
In Germany alone,
a truck full of food is thrown away every minute.
I’ve been working on this issue for METRO since 2011.
The first studies came out at that time,
and I noticed how much I threw away myself.
In the end, I think we all need
to find a way to live out this change that we want to see in the world
– whether we do that in a small circle within our company,
in our department or by founding our own company.
At SirPlus, we’ve started down that path as a team and said,
‘Okay, we still waste 20 million tonnes of food in Germany annually.
We can solve that.’
I want to look at food waste in holistic terms,
reinvent it and make foodsaving mainstream.
Through you, through your consumption.
Consumption often carries a negative connotation
– but we want to recast consumption as positive,
because then you actively start
to make the world better, bite by bite.